THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON BUSINESS PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 5000
THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON BUSINESS PERFORMANCE
This study aimed to examine the impact of customer relationship management (CRM) on business performance, with objectives to evaluate how CRM systems enhance customer satisfaction, assess their effect on customer retention, and analyze their role in driving sales growth. A survey research design was employed to gather data from a wide sample, providing detailed insights. Taro Yamane’s formula was used to determine a sample size of 350 respondents from the financial services sector in Lagos. The reliability coefficient score for the survey was 0.88, indicating strong reliability. The study found that effective CRM systems significantly enhance customer satisfaction, retention, and sales growth. Recommendations include investing in advanced CRM solutions and continuously optimizing CRM practices to drive business performance and customer loyalty.
Related Project Materials
THE IMPACT OF APPRENTICESHIP PROGRAMS ON VOCATIONAL SKILL ACQUISITION
ABSTRACT: The Impact of Apprenticeship Programs on Vocational Skill Acquisition investigates the effectiveness of apprenticeship programs in enhanc...
The influence of classroom design on STEM students’ engagement in Binji LGA, Sokoto State
Background of the Study
Classroom design has emerged as a pivotal factor in influencing student engagement and learning ou...
An Evaluation of Healthcare Financing Models and Their Impact on Service Delivery in Adamawa State
Background of the Study
Healthcare financing is a critical determinant of the quality, accessibility, a...
An Assessment of the Effectiveness of Cognitive-Behavioral Therapy Interventions by Psychiatric Nurses at the Federal Neuro-Psychiatric Hospital, Sokoto
Background of the Study
Cognitive-Behavioral Therapy (CBT) is a widely recognized psychotherapeutic app...
An appraisal of the role of local government in providing affordable housing in Kontagora South Local Government Area, Niger State
Chapter One: Introduction
1.1 Background of the Study
Affordable housing is one of the most p...
The influence of informal education on students' participation in community development in Dutsin-Ma Local Government Area, Katsina State
Background of the Study
Community development is fundamentally enhanced when individuals actively participate in social, e...
The effect of media influence on syntactic choices in Nigerian Pidgin used in advertising
Background of the study
Media, particularly advertising, has a profound influence on language use by introducing new commun...
The impact of vocational education on workforce preparedness among undergraduates in Okene Local Government Area, Kogi State
Background of the Study
In today’s fast-paced and competitive job market, workforce preparedness has become a critical measure of t...
AN EXAMINATION OF THE IMPACT OF LIBRARY SCIENTOMETRIC SERVICES ON POSTGRADUATE RESEARCH AT LEAD CITY UNIVERSITY, IBADAN, OYO STATE
Background of the Study
Library scientometric services encompass a range of analytical tools and support systems designed t...
Enhancing Artificial Intelligence-Based Medical Diagnosis Using Quantum Computing: A Case Study of Federal Medical Centre, Gusau, Zamfara State
Background of the Study
Accurate medical diagnosis is essential for effective treatment and patient care. At the Federal Me...
